Giovanni Cosmetics

Giovanni was one of the first natural salon hair care brands and today is the #1 selling Natural Hair Care line in the United States Natural Products Industry. Today Giovanni is recognized as a natural-product industry leader, but success was not won over night. To Giovanni innovation was not only creating a chic alternative but offering the natural consumer a world of sophistication never before seen in the natural channel. Giovanni erased the lines between natural and professional hair care and offered the consumer complete hair care solutions. Giovanni brought new life to the category by introducing natural styling aids, hair treatments, hair re-constructors, setting lotions and the like. You could now choose from a plethora of gel, mouse, hair spray, leave-in conditioners, vitamin hair treatments and hair re-constructors to achieve their unique look and style without substituting for unnatural alternatives. Giovanni Cosmetics promises innovative ideas, ingredients, formulas and performance in every product, and leaves it up to you to decide how to create your perfect head of hair.

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