What is Whey Protein and how is it processed?
Whey is a natural byproduct from the cheese-making industry. It is the liquid that remains when the solids in milk are pressed together to form cheese. This liquid is then filtered and purified into a powder that is high in quality protein but free of fat and lactose (milk sugar). Because of the nature of whey, the purification process is a low-heat, spray-dry method that does not use any solvents.

Quite simply, Whey Protein builds lean body mass by helping to increase your body’s production of muscle protein, which is especially important after intense workouts. Hence its classification as a sports supplement.

It appears you have three different types of Whey Protein. What is the difference?
NOW's® three different types of Whey Protein are formulated to provide anyone, from the weekend warrior to the most serious athlete, with a "whey" that's perfect for their fitness level.

Our Economy formula is predominantly whey concentrate, which has a slightly different nutrient profile than the isolate form (detailed below) and provides about 16-17 grams of protein per serving. It's ideal for the casual fitness enthusiast.

Our premium quality blend contains a mixture of whey concentrates and whey isolates, with higher levels of whey isolate, and more protein per serving (20 grams). For anyone serious about their fitness this is a great choice.

Our pure Whey Isolate yields more protein with less fat and carbohydrates than concentrates and is considered the highest quality whey protein currently available. Whey Isolate has a high concentration of branched-chain amino acids (BCAA's), which aid protein synthesis. It's naturally low in carbohydrates and contains over 90% protein, compared to 80% for many concentrates and 6.25% for milk. Our Whey Isolates are instantized for easy mixing in milk or water. For athletes on high protein regimens and for those agressively seeking to build muscle NOW Whey Isolate is the way to go!

Supplement Facts
Serving Size: 1/2 cup (42g)
Amount Per Serving % Daily Value
Calories 160
Calories From Fat 15
Total Fat 1.5 g 2%
Saturated fat 1.2 g 6%
Sodium 81 mg 4%
Total Carbohydrate 12 g 4%
Sugars 7.5 g
Protein 24 g 50%
Calcium 72 mg 8%
Potassium 137 mg 4%
Stevia rebaudiana Extract 82 mg

Suggested Use: Add 1/2 cup (42g) to 8 ounces of cold water or milk. Also consider adding NOW Flax Seed Oil for enhanced nutritional benefit. Please note the additional calories and nutrients provided by the above ingredients.

Free of: salt, starch, yeast, wheat, gluten, corn or preservatives.

Other Ingredients: Whey Protein Blend [Micro-Filtered Whey Protein Concentrate (providing ß-lactoglobulin, a-lactalbumin, Immunoglobulins, and Serum albumin), Ion-Exchanged Whey Protein Isolate (providing ß-lactoglobulin, a-lactalbumin, Immunoglobulins, and Glycomacro peptides)and Enzymatically Hydrolyzed Whey Protein Concentrate], Fructose, Cocoa, Natural Flavors, Free-Form L-Glutamine, Lecithin, Exanthan Gum and Stevia rebaudiana Herbal Extract.

Warnings: Use this product as a food supplement only. Do not use for weight reduction.